About WIN²

 

WIN² is a practical web-based process for evaluating the market potential of business ideas, devices,

products, services and technologies.  It focuses largely on commercial feasibility.

A supremely flexible tool, it offers the following possibilities: 

• For the would-be entrepreneur, student, mentor or existing business, the ability to

                       undertake a self-assessment of a business idea.

• For research offices and public research organisations, a convenient evaluation tool.

• For investors, the opportunity to develop a common currency of evaluation.

 

Developed in the Institute for Enterprise and Innovation (UNIEI), part of Nottingham University Business School,

WIN² is built on a tried and tested process that has been widely trialled throughout its development.